Buse Şenyürek

Inbound marketing is a digital marketing method used to attract potential customers to companies' products or services. This type of marketing is combined with content marketing. To attract the attention of customers, tools such as blog posts, infographics, social media, e-mail are used. In the Inbound method, the goal is not direct sales. Potential customers are attracted by interesting and useful content.

Social media marketing is creating special content on all social media platforms on the internet. In other words, this type of marketing means using the most appropriate social media for company policy or target communities.

The B2B marketing strategy is for companies to sell to other companies and not to individual consumers. In this type of marketing, company connections become important.

Outbound marketing, which deals with the mass marketing system, is a marketing system that you are used to from traditional advertising and marketing systems and that you come across in almost many areas of your life.

It is carried out by event companies. A product or brand will attract people's attention; It aims to promote it through a social event.