Neuromarketing, in other words neuromarketing, is a marketing technique that develops purchasing strategy by examining various regions of the human brain. This concept, which first emerged in the USA, is used quite frequently in the field of marketing today. This technique, which establishes a relationship between neuroscience and marketing branches, was first discussed in Martin Lindstrom's book "Buyology". This technique, which has increased in popularity over time and has been wondered by wider masses, is widely used by many brands today. Neuro marketing, which includes many techniques and methods, is also seen as a course given in the marketing department today.