Simply put, blog SEO is the practice of optimizing your blog's content for search engines. Blog SEO involves not just adding rich keywords to your content, but optimizing all-page SEO with a particular focus on your site's architecture and HTML code. Blog SEO also helps with page load speed, internal linking, etc. It also contributes to the improvement of many criteria. So let's examine how blog SEO is done.
Short answer: absolutely! To dig deeper, blogging helps improve SEO in several ways that increase your ranking or position in search engine results pages (SERPs).
Here are some of the best ways: Blogging answers questions your audience has, so it helps position you as an authority and showcase your expertise. The more they answer your audience's questions and read your blog posts, the more time they stay on your site (the time they spend on the site). If your blog posts have high-quality content that offers value, the bounce rate on blog posts should be lower. Blogging gives you a good opportunity to use long-tail keywords and get backlinks, both of which will improve your ranking in the SERPs. So, if you want to learn how to write SEO friendly blog posts that appeal to your readers, read on.
Research shows that publishing more than 11 posts per month is the magic number that moves the traffic momentum in favor of both B2B and B2C blogs. But getting the right answer isn't that easy here because your blogging frequency depends on many factors, including:
Your Goals: Are you planning to drive traffic or are you aiming to increase brand awareness?
The size of your company: Creating blog content takes time and effort. Of course, a small team cannot do what a large team can do.
If your goal is to drive organic traffic, you should blog 3-4 times a week if you're a small business, or 4-5 times a week, including both fresh and up-to-date content if you have a large blog. If your goal is brand awareness, work on 1-2 new blog posts per week if you have a small blog. Create 3-4 new posts for a big blog and refresh the others every week. Whatever your blogging frequency, remember that you want to follow a consistent posting schedule so your audience knows when to hear from you.
When you are about to start writing a new blog post, many things come to mind. Should you add keywords from the beginning or later? How many times should I add a particular keyword? What is the best way to format and optimize body copy? What relevant keywords should I cover?
Obviously, you can start writing without doing any research, not only in terms of keywords, but also in terms of topic. Our contributors agree that this is the best way to start writing an SEO-optimized blog post: "Effective keyword research is key to creating blog posts that will rank high on Google. Start with keyword research and decide what keyword you're targeting. "Continue by deciding whether this is the 'low hanging fruit' goal or higher volume. Create your content accordingly, search for similar blogs that have been highly rated for the period."
For example, if you are writing a post about “blog SEO tips”, start your research by entering the keyword in your browser and manually search the top 10 ranking pages. Note that you should only look at organic search results. Check out how your competitors structured the post, what keywords they're after, the length of the article, etc. observe carefully.
If you have access to SEO tools like Ahrefs, SEMrush or Page Optimizer Pro, you can complete the keyword research process much faster as these tools will automatically pull out the top competitors, keywords, and anything else you need. Start creating an SEO friendly blog post.
Outline your topic (Format Your Content for Search Engines) If you want your post to rank, you need to base your outline on competitor analysis. Your post should follow a similar structure. Again, what subheadings (relevant keywords they cover), what FAQs, etc. see.
In terms of blog optimization, your article should be properly structured and organized not only for your users/website visitors but also to help Google better understand and extract information from your blog post.
So how can you make your page readable by both Google and web visitors? The easiest way to achieve this is to use a roman numeral outline to structure your content. Google looks at the hierarchical order of your content and H tags, so for search engine bots to read your page, you need to format the content in a certain way.
Adding a table of contents towards the end of the blog post introduction not only provides a great user experience but also helps Google understand what information is contained in the post.
Add Bulleted/Numbered Lists When you mention a certain number of clues in a subheading (H2 or H3), list the clues using bullet points. This helps Google crawl and categorize content.
This is the most important part of SEO blog optimization and the easiest to get confused with. So how should you do basic on page SEO? Where should you place your primary keyword? What about other types of keywords? How many times should you include a particular keyword in your body text and headings? Let's start by dividing primary keyword placement into four groups. Let's go with A, B, C and D. These keyword groups are also hierarchical, like your H tags. Therefore, adding a keyword to group A and B is more important than adding a keyword to group C and D.
Group A: Add in meta title/page title, H1, body content and URL – add your primary keyword here (exact match).
Group B: H2, H3, H4 and link text. While anchor text is any clickable text on the page, I recommend focusing on adding exactly one keyword to your table of contents and using variations for subheadings.
Group C: image alt text and image file names – add keyword variations and LSI terms here.
Group D: schema, open graph, html tags these have different power levels and are good for establishing trust authority.
Internal links link pages and posts on your own website and help build topical authority, distribute PageRank, and improve rankings and organic visibility. The deeper the internal link is on your website, the more valuable it is to include it because otherwise the reader is unlikely to find it on their own. So, following the same logic, the more internal links a piece of content has, the more authority Google considers these particular pages to have. However, internal linking should always make sense.