AI marketing uses artificial intelligence technologies to collect data, analyze data, and make automated decisions based on additional observations of audience or economic trends that may impact marketing activities.
Marketing is all about inspirational actions. Your job is to communicate the value of your product or service in a way that motivates people to learn more, start trying, or make a purchase. But exactly who these customers are can change how your marketing looks – business-to-business (B2B) marketing requires a slightly different approach than business-to-consumer (B2C) marketing.
Content marketing is a strategic marketing approach to creating and publishing useful, relevant, consistent content to attract and retain a clearly targeted audience for profitable customer acquisition.