What is content marketing?

Content marketing is a strategic marketing approach to creating and publishing useful, relevant, consistent content to attract and retain a clearly targeted audience for profitable customer acquisition.
What is content marketing?

Content marketing is a strategic marketing approach to creating and publishing useful, relevant, consistent content to attract and retain a clearly targeted audience for profitable customer acquisition.

Instead of promoting your products or services;

  • by providing information that makes your buyer smarter,
  • providing buyers with consistent and ongoing useful information,

It is our belief that in the end, buyers will reward us.

Content marketing is good for your bottom line and your customers.

There are three main reasons and benefits in particular for businesses and individuals using content marketing:

  • Increasing sales
  • Saving
  • Loyal better customers

Content is the present and future of marketing.

Go back and re-read the content marketing definition, but this time remove the relevant and valuable ones. That's the difference between content marketing and other information junk you get from companies trying to sell you "something". Companies send us information all the time - it's often not very relevant or helpful (can you say spam?).

This is what makes content marketing so compelling in today's environment where there are thousands of marketing messages per person every day.

Marketing is impossible without great content.

Whatever marketing tactics you use, content marketing should be part of your process, not a separate issue. Quality content is part of all forms of marketing:

  • Social media marketing: Content marketing strategy comes before your social media strategy.
  • SEO: Search engines reward businesses that publish quality and consistent content.
  • PR: Successful PR strategies address readers' interests, not their business.
  • PPC: For PPC to work, you need some great content behind it.
  • Inbound marketing: Content is key to increasing inbound traffic and leads.
  • Content strategy: Content strategy is part of most content marketing strategies.

What if your customers can't wait to get your marketing? What if they spent 15, 30, 45 minutes with it when they received it via print, email, website, sms, notification, video? What if they guessed it and shared it with their peers?

Resources

  • https://contentmarketinginstitute.com/what-is-content-marketing/
  • https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/?sh=491c066310b9
  • https://www.amazon.com/Epic-Content-Marketing-Different-Customers/dp/0071819894

 

 

Comment
Recently Added

What is Customer Marketing?

Customer marketing means that the marketing to be done is customer-oriented. We can say that it is the summary of customer marketing, by analyzing the customer well and making a marketing for it. The fact that the marketing to be done is customer-oriented increases the success rate of the marketing. It has been seen that brands that use the "customer marketing" technique in traditional or digital marketing can achieve great success.
12 December 2021
What is Customer Marketing?

What is Guerilla Marketing? Definition - Benefits - Features

Guerrilla marketing is the technique of increasing the sales of brands with advertisements made with various creative techniques. This technique, which is generally used in outdoor advertisements, is an effort to announce the brand to large audiences in a creative way. Guerrilla marketing that stays away from traditional techniques; It aims to achieve maximum efficiency in marketing with a cheap, strategic and innovative approach. The aim of guerrilla marketing is that the consumer consumes the brand quickly and the brand goes viral.
11 December 2021
What is Guerilla Marketing? Definition - Benefits - Features

What is Neuromarketing? How Can Brands Use It?

Neuromarketing, in other words neuromarketing, is a marketing technique that develops purchasing strategy by examining various regions of the human brain. This concept, which first emerged in the USA, is used quite frequently in the field of marketing today. This technique, which establishes a relationship between neuroscience and marketing branches, was first discussed in Martin Lindstrom's book "Buyology". This technique, which has increased in popularity over time and has been wondered by wider masses, is widely used by many brands today. Neuro marketing, which includes many techniques and methods, is also seen as a course given in the marketing department today.
11 December 2021
What is Neuromarketing? How Can Brands Use It?

What is Inbound Marketing?

Inbound marketing is a digital marketing method used to attract potential customers to companies' products or services. This type of marketing is combined with content marketing. To attract the attention of customers, tools such as blog posts, infographics, social media, e-mail are used. In the Inbound method, the goal is not direct sales. Potential customers are attracted by interesting and useful content.
10 October 2021
What is Inbound Marketing?

What is Search Engine Marketing?

Search Engine Marketing is a method that enables a company to rank higher in search results based on keywords on the internet. An organic process like SEO is not required in this method. The advertising fee paid to the search engine moves the web page to the top depending on the keyword, without considering the organic ranking.
10 October 2021
What is Search Engine Marketing?

What Is Relationship Marketing?

Relationship marketing is a method to get repeat customers. Selling the service and product in this marketing is not the first purpose. It is a method developed from the campaigns made to keep the customer by ensuring customer satisfaction. Thus, it is aimed to gain long-term profit by gaining loyal customers.
09 October 2021
What Is Relationship Marketing?

What is Social Media Marketing?

Social media marketing is creating special content on all social media platforms on the internet. In other words, this type of marketing means using the most appropriate social media for company policy or target communities.
03 October 2021
What is Social Media Marketing?

What is Brand Marketing?

Brand marketing is the planned actions taken to influence people's perceptions of products and services. In other words, branding is a marketing strategy to get customers to choose products and services over and over again.
03 October 2021
What is Brand Marketing?

How to Create a B2B Marketing Strategy?

The B2B marketing strategy is for companies to sell to other companies and not to individual consumers. In this type of marketing, company connections become important.
03 October 2021
How to Create a B2B Marketing Strategy?

What is Outbound Marketing?

Outbound marketing, which deals with the mass marketing system, is a marketing system that you are used to from traditional advertising and marketing systems and that you come across in almost many areas of your life.
28 September 2021
What is Outbound Marketing?

What is Event Marketing?

It is carried out by event companies. A product or brand will attract people's attention; It aims to promote it through a social event.
27 September 2021
What is Event Marketing?

What is AI Marketing? Components, Benefits, and Challenges

AI marketing uses artificial intelligence technologies to collect data, analyze data, and make automated decisions based on additional observations of audience or economic trends that may impact marketing activities.
23 September 2021
What is AI Marketing? Components, Benefits, and Challenges

What is B2B Marketing?

Marketing is all about inspirational actions. Your job is to communicate the value of your product or service in a way that motivates people to learn more, start trying, or make a purchase. But exactly who these customers are can change how your marketing looks – business-to-business (B2B) marketing requires a slightly different approach than business-to-consumer (B2C) marketing.
13 September 2021
What is B2B Marketing?

What is content marketing?

Content marketing is a strategic marketing approach to creating and publishing useful, relevant, consistent content to attract and retain a clearly targeted audience for profitable customer acquisition.
04 July 2021
What is content marketing?

What is marketing?

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, partners and society at large.
17 January 2021
What is marketing?