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What is content marketing ?

Content marketing is a strategic marketing approach to creating and publishing useful, relevant, consistent content to attract and retain a clearly targeted audience for profitable customer acquisition.
What is content marketing ?

Content marketing is a strategic marketing approach to creating and publishing useful, relevant, consistent content to attract and retain a clearly targeted audience for profitable customer acquisition.

Instead of promoting your products or services;

by providing information that makes your buyer smarter,

providing buyers with consistent and ongoing useful information,

It is our belief that in the end, buyers will reward us.

Content marketing is good for your bottom line and your customers

There are three main reasons and benefits in particular for businesses and individuals using content marketing:

  • Increasing sales
  • Saving
  • Loyal better customers

Content is the present and future of marketing

Go back and re-read the content marketing definition, but this time remove the relevant and valuable ones. That's the difference between content marketing and other information junk you get from companies trying to sell you "something". Companies send us information all the time - it's often not very relevant or helpful (can you say spam?).

This is what makes content marketing so compelling in today's environment where there are thousands of marketing messages per person every day.

Marketing is impossible without great content

Whatever marketing tactics you use, content marketing should be part of your process, not a separate issue. Quality content is part of all forms of marketing:

  • Social media marketing: Content marketing strategy comes before your social media strategy.
  • SEO: Search engines reward businesses that publish quality and consistent content.
  • PR: Successful PR strategies address readers' interests, not their business.
  • PPC: For PPC to work, you need some great content behind it.
  • Inbound marketing: Content is key to increasing inbound traffic and leads.
  • Content strategy: Content strategy is part of most content marketing strategies.

What if your customers can't wait to get your marketing? What if they spent 15, 30, 45 minutes with it when they received it via print, email, website, sms, notification, video? What if they guessed it and shared it with their peers?

Resources

  • https://contentmarketinginstitute.com/what-is-content-marketing/
  • https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/?sh=491c066310b9
  • https://www.amazon.com/Epic-Content-Marketing-Different-Customers/dp/0071819894

 

 

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What is marketing ?

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, partners and society at large.
17 January 2021
What is marketing ?