Google Analytics is a product offered by Google that monitors and reports website traffic. Not only limited to websites, Google Analytics can monitor and report traffic within mobile applications.
Google analytics can monitor the activities of the visitors of the installed website or mobile application such as session duration, number of pages per session, bounce rate, and can monitor the source of the traffic coming to the website. You can create marketing plans on your website by creating goals. You can review your underperforming pages and use Google Analytics data to improve. You can monitor Google Analytics e-commerce reporting, sales activity, conversions of web forms and report.
Google Analytics, which started its real-time analytics service in 2011, started to provide information about active visitors. Google Analytics, which helps you understand the behavior of user groups, is one of the best tools for the right execution of your marketing strategies. It is the most effective monitoring and reporting product used by marketers and analysts.
For more information, you can use the Google Analytics Academy. https://analytics.google.com/analytics/academy