What Is Local SEO and Why Is It So Important?

Do you know why local SEO is important, whether it is relevant to your business and how to increase your chances of success with local clients and customers? This blog post aims to give you some clarity on Local SEO.
What Is Local SEO and Why Is It So Important?

Do you know why local SEO is important, whether it is relevant to your business and how to increase your chances of success with local clients and customers? This blog post aims to give you some clarity on Local SEO.

What is Local SEO?

Local SEO is exactly what it sounds like. It is the practice of optimizing your online presence to increase search engine visibility with local users.

So why is local search important? Because 45% of all Google searches are for local businesses.

A study by Forbes showed that 95% of people use their mobile device to perform local searches, of which 61% search and 59% visit the business.

Another study showed that 88% of people searching for local businesses on mobile called or visited the business within 24 hours.

You've seen these three businesses appearing with a map and dropped pins at the top of the search page… These links get more clicks and more customers than any link.

The big question is: How does a business manage to break into the top three? It's all part of a solid SEO campaign and starts with understanding Local SEO.

Do I Need Local SEO?

If your business has a local clientele or customer base, Local SEO can definitely benefit you.

Some businesses may not realize that they can attract more people from outside their local area by using Local SEO. This is especially true for anyone working in the catering or hospitality business, where non-local visitors may search elsewhere before arriving at your venue.

Businesses that typically benefit from Local SEO include:

  • Hospitality – hotels, restaurants, cafes, bars, etc.
  • Medical applications – doctors, dentists, clinics
  • Law firms – lawyers, solicitors
  • Local Services – florists, plumbers, electricians, hair salons, accountants, fitness centers, etc.

And you'll know you don't need it if:

  • E-commerce companies
  • Online services only
  • Private resellers

Why is Local SEO Important?

Local SEO helps your business stand out even if you don't have a website and helps you drive more traffic to your business through online leads.

These leads give you a high conversion rate, especially since they come from people who are looking for the products or services your business offers.

Local searches are on the rise, with 4 out of 5 consumers now using search engines to find local information, and a search result sends a large 70% of consumers to a physical store.

Local SEO also helps guide people's decisions towards your business. The more they know about your business before they visit, the more trustworthy you will be in their eyes.

What are Local SEO Ranking Factors?

According to Google, the three most important factors are:

  • Relevance: How well people's searches match a local listing. Adding detailed business information can help Google better understand your business and match your listing to the most relevant searches.
  • Distance: how far each potential business is from location terms used in a search. If a customer does not specify a location in their search, Google calculates the distance based on what is known about their location.
  • Importance: How well a business is recognized based on the information Google has about a business online (such as links, articles, and directories). Google review count and score is also factored into local search ranking – more reviews and positive ratings will improve a business's local ranking.
Comment
Recently Added

What is Google Search Console?

I will talk about Google and its services, which we come across in all areas of our lives, and the Google Search Console tool that facilitates the work of webmasters. The Google Search Console tool, which shows how websites rank in Google search results, is a free tool from Google. In addition to showing how websites rank in search results, it also helps you troubleshoot problems.
02 December 2021
What is Google Search Console?

How to Open a Web Page?

In response to the questions of how to open a web page, you can start off via wordpress or by purchasing a ready-made web page. You can find answers to many different concepts and questions that should be known before doing these operations, in the following article, and you can learn how to open a web page.
24 October 2021
How to Open a Web Page?

What is Google Sites? How to Use Google Sites?

With the rapid development of the Internet and the laying of the foundations of web 2.0, the idea of ​​​​creating a website of many brands and people has developed. However, since 2000, the concept of blog has started to take its place in our lives.
24 October 2021
What is Google Sites? How to Use Google Sites?

What is a Web Developer? What is a Front-End Developer? What is a Back-End Developer?

Since its inception at the end of the 20th century, the internet has grown exponentially at a rapid pace. Today, the use of the Internet continues in almost every home, in every office. Naturally, some people decide to learn to create them, hence the question "What is a web developer?" It is a frequently asked question.
24 October 2021
What is a Web Developer? What is a Front-End Developer? What is a Back-End Developer?

What Is Web Hosting ?

In order to publish content such as pictures, text, function tools on your web page and to work smoothly, you need to get web hosting service. The hosting account contains everything necessary for the site to work. In this way, visitors who type the site address through a browser are directed to the server where the site files are located. Without a web hosting account, it is not possible to publish a page over the internet and own a server.
11 September 2021
What Is Web Hosting ?

What is Google Ads? How to use Google Ads?

Formerly Google AdWords is a very important tool in online marketing systems in the digital world that helps companies to bring potential customers.
19 August 2021
What is Google Ads? How to use Google Ads?

What is SEO ?

Search engine optimization (SEO) is the name given to all the practices of obtaining targeted traffic to websites in the organic rankings of search engines. The most common methods of SEO; creating high-quality content, optimizing the content according to the targeted keywords, and obtaining backlinks from different websites. Fast opening of websites is also among the most important criteria of recent years.
20 December 2020
What is SEO ?

What is Google Analytics?

Google Analytics is a product offered by Google that monitors and reports website traffic. Not only limited to websites, Google Analytics can monitor and report traffic within mobile applications.
06 May 2020
What is Google Analytics?

What is a web site ?

A website is a collection of web pages that can be accessed from within the browser (Google Chrome, Mozilla Firefox, Microsoft Edge, etc.). Currently on the website www.websiteseomarketing.com What is Website ? you are on the web page. All websites that broadcast over the Internet make up the World Wide Web (WWW).
04 May 2020
What is a web site ?