Manage your website at a high level!
0

What is marketing?

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, partners and society at large.
What is marketing?

Definition of Marketing

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, partners and society at large.

Definition of Marketing Research

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value to customers, partners and society at large.
Marketing research is the function that connects the consumer, the customer and the public to the marketer through information. Information used to identify and describe marketing opportunities and issues; creating, improving and evaluating marketing actions; monitor marketing performance; and to develop an understanding of marketing as a process.
Marketing research to address these issues; specifies the required information, designs the information collection method, manages and implements the data collection process, analyzes the results and communicates the findings and their conclusions.

Brand Description

A trademark is a name, term, design, symbol, or any other feature that identifies a seller's goods or services as distinct from those of other sellers.

ISO brand standards add that a brand is an "intangible asset" that aims to "generate economic benefits/values ​​by creating distinctive images and associations in the minds of stakeholders".

What are 4Ps in Marketing?

  1. Product - Product
  2. Price - Price
  3. Place - Place - Distribution
  4. Promotion - Promotion

What is 4C in Marketing?

  1. Customer Value - Customer Value
  2. Customer Cost - Customer Cost
  3. Customer Convenience
  4. Customer Communication - Customer communication

Types of Marketing

  1. Traditional Marketing
  2. Outbound Marketing
  3. Inbound Marketing
  4. Digital Marketing
  5. Search Engine Marketing
  6. Content Marketing
  7. Social Media Marketing
  8. Video Marketing
  9. Voice Marketing
  10. Email Marketing
  11. Conversational Marketing
  12. Buzz Marketing
  13. Influencer Marketing
  14. Acquisition Marketing
  15. Contextual Marketing
  16. Personalized Marketing
  17. Brand Marketing
  18. Stealth Marketing
  19. Guerrilla Marketing
  20. Native Marketing
  21. Affiliate Marketing
  22. Product Marketing
  23. Account-based Marketing
  24. Customer Marketing
  25. Word of Mouth Marketing
  26. Relationship Marketing
  27. User-generated Marketing
  28. Campus Marketing
  29. Proximity Marketing
  30. Event Marketing
  31. Experiential Marketing
  32. Interactive Marketing
  33. Global Marketing
  34. Multicultural Marketing
  35. Informative Marketing
  36. Neuromarketing
  37. Persuasive Marketing
  38. Cause Marketing
  39. Controversial Marketing
  40. Field Marketing​
Comment
    Recently Added

    What is Digital Marketing?

    ​Dijital Pazarlama, elektronik cihazlar kullanılarak, pazarlama uzmanları tarafından promosyon mesajlarını iletmek ve müşteri yolculuğunuz boyunca kullanıcı deneyim performansınızı ölçmek için kullanılabilen bir pazarlama türüdür. Uygulamada, dijital pazarlama tipik olarak bir bilgisayarda, telefonda, tablette veya başka bir cihazda görünen pazarlama kampanyalarını ifade etmektedir.
    18 June 2022

    What is Email Marketing?

    Bir işletmenin ürün ve hizmetlerini klasik pazarlama yöntemleri ile tanıtmasının yanı sıra müşteri sadakatini teşvik etmek amacıyla pazarlama çalışmalarında elektronik posta kullandığı yöntemdir.
    18 June 2022

    What Is Product Marketing?

    The successful marketing of your product depends on the quality and of course the type of marketing strategies made to attract the attention of the target audience. If you are going to introduce a new product to the market, there are a few points to consider. In this article, we will talk about these important points and guide you.
    20 February 2022
    What Is Product Marketing?

    What is Customer Marketing?

    Customer marketing means that the marketing to be done is customer-oriented. We can say that it is the summary of customer marketing, by analyzing the customer well and making a marketing for it. The fact that the marketing to be done is customer-oriented increases the success rate of the marketing. It has been seen that brands that use the "customer marketing" technique in traditional or digital marketing can achieve great success.
    12 December 2021
    What is Customer Marketing?

    What is Guerilla Marketing? Definition - Benefits - Features

    Guerrilla marketing is the technique of increasing the sales of brands with advertisements made with various creative techniques. This technique, which is generally used in outdoor advertisements, is an effort to announce the brand to large audiences in a creative way. Guerrilla marketing that stays away from traditional techniques; It aims to achieve maximum efficiency in marketing with a cheap, strategic and innovative approach. The aim of guerrilla marketing is that the consumer consumes the brand quickly and the brand goes viral.
    11 December 2021
    What is Guerilla Marketing? Definition - Benefits - Features

    What is Neuromarketing? How Can Brands Use It?

    Neuromarketing, in other words neuromarketing, is a marketing technique that develops purchasing strategy by examining various regions of the human brain. This concept, which first emerged in the USA, is used quite frequently in the field of marketing today. This technique, which establishes a relationship between neuroscience and marketing branches, was first discussed in Martin Lindstrom's book "Buyology". This technique, which has increased in popularity over time and has been wondered by wider masses, is widely used by many brands today. Neuro marketing, which includes many techniques and methods, is also seen as a course given in the marketing department today.
    11 December 2021
    What is Neuromarketing? How Can Brands Use It?