What is marketing?

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, partners and society at large.
What is marketing?

Definition of Marketing

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, partners and society at large.

Definition of Marketing Research

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value to customers, partners and society at large.
Marketing research is the function that connects the consumer, the customer and the public to the marketer through information. Information used to identify and describe marketing opportunities and issues; creating, improving and evaluating marketing actions; monitor marketing performance; and to develop an understanding of marketing as a process.
Marketing research to address these issues; specifies the required information, designs the information collection method, manages and implements the data collection process, analyzes the results and communicates the findings and their conclusions.

Brand Description

A trademark is a name, term, design, symbol, or any other feature that identifies a seller's goods or services as distinct from those of other sellers.

ISO brand standards add that a brand is an "intangible asset" that aims to "generate economic benefits/values ​​by creating distinctive images and associations in the minds of stakeholders".

What are 4Ps in Marketing?

  1. Product - Product
  2. Price - Price
  3. Place - Place - Distribution
  4. Promotion - Promotion

What is 4C in Marketing?

  1. Customer Value - Customer Value
  2. Customer Cost - Customer Cost
  3. Customer Convenience
  4. Customer Communication - Customer communication

Types of Marketing

  1. Traditional Marketing
  2. Outbound Marketing
  3. Inbound Marketing
  4. Digital Marketing
  5. Search Engine Marketing
  6. Content Marketing
  7. Social Media Marketing
  8. Video Marketing
  9. Voice Marketing
  10. Email Marketing
  11. Conversational Marketing
  12. Buzz Marketing
  13. Influencer Marketing
  14. Acquisition Marketing
  15. Contextual Marketing
  16. Personalized Marketing
  17. Brand Marketing
  18. Stealth Marketing
  19. Guerrilla Marketing
  20. Native Marketing
  21. Affiliate Marketing
  22. Product Marketing
  23. Account-based Marketing
  24. Customer Marketing
  25. Word of Mouth Marketing
  26. Relationship Marketing
  27. User-generated Marketing
  28. Campus Marketing
  29. Proximity Marketing
  30. Event Marketing
  31. Experiential Marketing
  32. Interactive Marketing
  33. Global Marketing
  34. Multicultural Marketing
  35. Informative Marketing
  36. Neuromarketing
  37. Persuasive Marketing
  38. Cause Marketing
  39. Controversial Marketing
  40. Field Marketing​
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Recently Added

What is Customer Marketing?

Customer marketing means that the marketing to be done is customer-oriented. We can say that it is the summary of customer marketing, by analyzing the customer well and making a marketing for it. The fact that the marketing to be done is customer-oriented increases the success rate of the marketing. It has been seen that brands that use the "customer marketing" technique in traditional or digital marketing can achieve great success.
12 December 2021
What is Customer Marketing?

What is Guerilla Marketing? Definition - Benefits - Features

Guerrilla marketing is the technique of increasing the sales of brands with advertisements made with various creative techniques. This technique, which is generally used in outdoor advertisements, is an effort to announce the brand to large audiences in a creative way. Guerrilla marketing that stays away from traditional techniques; It aims to achieve maximum efficiency in marketing with a cheap, strategic and innovative approach. The aim of guerrilla marketing is that the consumer consumes the brand quickly and the brand goes viral.
11 December 2021
What is Guerilla Marketing? Definition - Benefits - Features

What is Neuromarketing? How Can Brands Use It?

Neuromarketing, in other words neuromarketing, is a marketing technique that develops purchasing strategy by examining various regions of the human brain. This concept, which first emerged in the USA, is used quite frequently in the field of marketing today. This technique, which establishes a relationship between neuroscience and marketing branches, was first discussed in Martin Lindstrom's book "Buyology". This technique, which has increased in popularity over time and has been wondered by wider masses, is widely used by many brands today. Neuro marketing, which includes many techniques and methods, is also seen as a course given in the marketing department today.
11 December 2021
What is Neuromarketing? How Can Brands Use It?

What is Inbound Marketing?

Inbound marketing is a digital marketing method used to attract potential customers to companies' products or services. This type of marketing is combined with content marketing. To attract the attention of customers, tools such as blog posts, infographics, social media, e-mail are used. In the Inbound method, the goal is not direct sales. Potential customers are attracted by interesting and useful content.
10 October 2021
What is Inbound Marketing?

What is Search Engine Marketing?

Search Engine Marketing is a method that enables a company to rank higher in search results based on keywords on the internet. An organic process like SEO is not required in this method. The advertising fee paid to the search engine moves the web page to the top depending on the keyword, without considering the organic ranking.
10 October 2021
What is Search Engine Marketing?

What Is Relationship Marketing?

Relationship marketing is a method to get repeat customers. Selling the service and product in this marketing is not the first purpose. It is a method developed from the campaigns made to keep the customer by ensuring customer satisfaction. Thus, it is aimed to gain long-term profit by gaining loyal customers.
09 October 2021
What Is Relationship Marketing?

What is Social Media Marketing?

Social media marketing is creating special content on all social media platforms on the internet. In other words, this type of marketing means using the most appropriate social media for company policy or target communities.
03 October 2021
What is Social Media Marketing?

What is Brand Marketing?

Brand marketing is the planned actions taken to influence people's perceptions of products and services. In other words, branding is a marketing strategy to get customers to choose products and services over and over again.
03 October 2021
What is Brand Marketing?

What is Outbound Marketing?

Outbound marketing, which deals with the mass marketing system, is a marketing system that you are used to from traditional advertising and marketing systems and that you come across in almost many areas of your life.
28 September 2021
What is Outbound Marketing?

What is Event Marketing?

It is carried out by event companies. A product or brand will attract people's attention; It aims to promote it through a social event.
27 September 2021
What is Event Marketing?

What is AI Marketing? Components, Benefits, and Challenges

AI marketing uses artificial intelligence technologies to collect data, analyze data, and make automated decisions based on additional observations of audience or economic trends that may impact marketing activities.
23 September 2021
What is AI Marketing? Components, Benefits, and Challenges

What is B2B Marketing?

Marketing is all about inspirational actions. Your job is to communicate the value of your product or service in a way that motivates people to learn more, start trying, or make a purchase. But exactly who these customers are can change how your marketing looks – business-to-business (B2B) marketing requires a slightly different approach than business-to-consumer (B2C) marketing.
13 September 2021
What is B2B Marketing?

What is content marketing?

Content marketing is a strategic marketing approach to creating and publishing useful, relevant, consistent content to attract and retain a clearly targeted audience for profitable customer acquisition.
04 July 2021
What is content marketing?