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What is marketing ?

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, partners and society at large.
What is marketing ?

Definition of Marketing

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, partners and society at large.

Definition of Marketing Research

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value to customers, partners and society at large.
Marketing research is the function that connects the consumer, the customer and the public to the marketer through information. Information used to identify and describe marketing opportunities and issues; creating, improving and evaluating marketing actions; monitor marketing performance; and to develop an understanding of marketing as a process.
Marketing research to address these issues; specifies the required information, designs the information collection method, manages and implements the data collection process, analyzes the results and communicates the findings and their conclusions.

Brand Description

A trademark is a name, term, design, symbol, or any other feature that identifies a seller's goods or services as distinct from those of other sellers.

ISO brand standards add that a brand is an "intangible asset" that aims to "generate economic benefits/values ​​by creating distinctive images and associations in the minds of stakeholders".

What are 4Ps in Marketing?

  1. Product - Product
  2. Price - Price
  3. Place - Place - Distribution
  4. Promotion - Promotion

What is 4C in Marketing?

  1. Customer Value - Customer Value
  2. Customer Cost - Customer Cost
  3. Customer Convenience
  4. Customer Communication - Customer communication

Types of Marketing

  1. Traditional Marketing
  2. Outbound Marketing
  3. Inbound Marketing
  4. Digital Marketing
  5. Search Engine Marketing
  6. Content Marketing
  7. Social Media Marketing
  8. Video Marketing
  9. Voice Marketing
  10. Email Marketing
  11. Conversational Marketing
  12. Buzz Marketing
  13. Influencer Marketing
  14. Acquisition Marketing
  15. Contextual Marketing
  16. Personalized Marketing
  17. Brand Marketing
  18. Stealth Marketing
  19. Guerrilla Marketing
  20. Native Marketing
  21. Affiliate Marketing
  22. Affiliate Marketing
  23. Product Marketing
  24. Account-based Marketing
  25. Customer Marketing
  26. Word of Mouth Marketing
  27. Relationship Marketing
  28. User-generated Marketing
  29. Campus Marketing
  30. Proximity Marketing
  31. Event Marketing
  32. Experiential Marketing
  33. Interactive Marketing
  34. Global Marketing
  35. Multicultural Marketing
  36. Informative Marketing
  37. Neuromarketing
  38. Persuasive Marketing
  39. Cause Marketing
  40. Controversial Marketing
  41. Field Marketing​
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Recently Added

What is content marketing ?

Content marketing is a strategic marketing approach to creating and publishing useful, relevant, consistent content to attract and retain a clearly targeted audience for profitable customer acquisition.
04 July 2021
What is content marketing ?