What is marketing?

Definition of Marketing

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, partners and society at large.

Definition of Marketing Research

Marketing; The set of activities, institutions and processes for creating, communicating, delivering and exchanging offers that have value to customers, partners and society at large.
Marketing research is the function that connects the consumer, the customer and the public to the marketer through information. Information used to identify and describe marketing opportunities and issues; creating, improving and evaluating marketing actions; monitor marketing performance; and to develop an understanding of marketing as a process.
Marketing research to address these issues; specifies the required information, designs the information collection method, manages and implements the data collection process, analyzes the results and communicates the findings and their conclusions.

Brand Description

A trademark is a name, term, design, symbol, or any other feature that identifies a seller's goods or services as distinct from those of other sellers.

ISO brand standards add that a brand is an "intangible asset" that aims to "generate economic benefits/values ​​by creating distinctive images and associations in the minds of stakeholders".

What are 4Ps in Marketing?

1. Product - Product
2. Price - Price
3. Place - Place - Distribution
4. Promotion - Promotion

What is 4C in Marketing?

1. Customer Value - Customer Value
2. Customer Cost - Customer Cost
3. Customer Convenience
4. Customer Communication - Customer communication

Types of Marketing

1. Traditional Marketing
2. Outbound Marketing
3. Inbound Marketing
4. Digital Marketing
5. Search Engine Marketing
6. Content Marketing
7. Social Media Marketing
8. Video Marketing
9. Voice Marketing
10. Email Marketing
11. Conversational Marketing
12. Buzz Marketing
13. Influencer Marketing
14. Acquisition Marketing
15. Contextual Marketing
16. Personalized Marketing
17. Brand Marketing
18. Stealth Marketing
19. Guerrilla Marketing
20. Native Marketing
21. Affiliate Marketing
22. Product Marketing
23. Account-based Marketing
24. Customer Marketing
25. Word of Mouth Marketing
26. Relationship Marketing
27. User-generated Marketing
28. Campus Marketing
29. Proximity Marketing
30. Event Marketing
31. Experiential Marketing
32. Interactive Marketing
33. Global Marketing
34. Multicultural Marketing
35. Informative Marketing
36. Neuromarketing
37. Persuasive Marketing
38. Cause Marketing
39. Controversial Marketing
40. Field Marketing​