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What is SEO ?

Search engine optimization (SEO) is the name given to all the practices of obtaining targeted traffic to websites in the organic rankings of search engines. The most common methods of SEO; creating high-quality content, optimizing the content according to the targeted keywords, and obtaining backlinks from different websites. Fast opening of websites is also among the most important criteria of recent years.
What is SEO ?

Search engine optimization (SEO) is the name given to all the practices of obtaining targeted traffic to websites in the organic rankings of search engines.

The most common methods of SEO; creating high-quality content, optimizing the content according to the targeted keywords, and obtaining backlinks from different websites. Fast opening of websites is also among the most important criteria of recent years.

SEO covers all the issues related to improving search engine rankings in free listings.

Main Goal: To gain free visitors by ranking high in search engines for keywords with high number of searches related to your sector and to generate income from these visitors.

How Do Search Engines Work?

The goal of search engines such as Google, Yahoo, Yandex and Baidu is to offer the most accurate and meaningful web page to their visitors. Visitors are the customers of search engines and they aim to increase the level of satisfaction by giving the most accurate results to their customers. They improve their algorithms by constantly updating them for this purpose. High-quality content, user experience, page opening speed and getting backlinks from different web pages are the most important criteria for search engines.

Search engines may show different results in different languages and in different locations. Searching for the word SEO Service in the Istanbul / Turkey location will yield different results, while searching in the Kahramanmaraş / Turkey location will yield different results. The reason for this is to list the results that are closest and accessible to their visitors. When the same word is searched from the same location on computers and mobile phones, different results can be listed again. The fact that your website is mobile-friendly and reliable is another important issue that search engines pay attention to. If you want to build a website, uploading your website is fast, mobile-friendly and with an SSL certificate is not a choice but a necessity.

Most Important SEO Criteria

  1. Creating Correct Page Titles

  2. Correct Construction of Explanations

  3. Using Headings in Page Content

  4. Using the Right Link Structure

  5. User Experience (UX)

  6. Mobile Compatibility

  7. Secure Connection (SSL)

  8. Fastest Opening of Your Site

  9. Creating a Sitemap

  10. Creating Robots.txt

  11. Quality Content Creation

  12. Image Optimization and Image Usage Methods

  13. Google Analytics and Google Search Console Setup

  14. Getting Valuable Backlinks (Backlink)
     

 

Let's consider all the issues one by one.

1. Creating Correct Page Titles

All websites are created with HTML. (see What is HTML?) In HTML < head > between tags < title > tag is used.

< title > tag is used by internet crawlers, bots of search engines and spiders.

< title > tag appears in the tab title in visitors' internet browsers and indicates the topic of the page. Based on this tag, search engines understand the subject of the web page.

For example, the title of this page you are on. What is SEO? Website SEO Marketing | It will appear as.  This is because of < head > between tags < title > What is SEO? | Website SEO Marketing < title > code is included.

Example google search results view

  • Indicates the link of your www.websiteseomarketing.com page.
  • Digital Marketing Agency: Website SEO Marketing - Indicates the title of your page.
  • The sentence that starts with WSM indicates the description of your page, which we will explain below. These 3 parts are displayed directly in the search results. It is the same with all other search engines.

Last Update: December 21, 2020 - Content will be updated.

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