The income level of businesses that achieve customer satisfaction increases to a great extent. In addition, there is also word of mouth advertising, which is called organic advertising. A business that has a loyal customer has no reason not to expand its business. In addition, customer satisfaction helps to create a successful and quality brand image. For exactly these reasons, surveys that measure customer satisfaction are important for businesses.

Customer marketing means that the marketing to be done is customer-oriented. We can say that it is the summary of customer marketing, by analyzing the customer well and making a marketing for it. The fact that the marketing to be done is customer-oriented increases the success rate of the marketing. It has been seen that brands that use the "customer marketing" technique in traditional or digital marketing can achieve great success.

Guerrilla marketing is the technique of increasing the sales of brands with advertisements made with various creative techniques. This technique, which is generally used in outdoor advertisements, is an effort to announce the brand to large audiences in a creative way. Guerrilla marketing that stays away from traditional techniques; It aims to achieve maximum efficiency in marketing with a cheap, strategic and innovative approach. The aim of guerrilla marketing is that the consumer consumes the brand quickly and the brand goes viral.

Neuromarketing, in other words neuromarketing, is a marketing technique that develops purchasing strategy by examining various regions of the human brain. This concept, which first emerged in the USA, is used quite frequently in the field of marketing today. This technique, which establishes a relationship between neuroscience and marketing branches, was first discussed in Martin Lindstrom's book "Buyology". This technique, which has increased in popularity over time and has been wondered by wider masses, is widely used by many brands today. Neuro marketing, which includes many techniques and methods, is also seen as a course given in the marketing department today.

Customer relationship management (CRM) is a business strategy on the selection and management of the most valuable customers and customer relationships.

Business Marketing is a concept that is often used as holistic marketing or interbrand marketing. Since interbrand marketing has a dynamic structure, it is included within the scope of B2B, but it also has different points and similar aspects.