Product managers play an important role in launching new products and experiences for users. They serve at the intersection of UX or user experience teams, engineering teams, and business leaders, providing the glue that holds together the product vision shared among these groups.

Just as miners go underground to search for gold nuggets, data mining is the process of mining large datasets to find relevant information that can be used for specific purposes. Data mining, which is of great interest among the sub-branches of computer science, tends to work mainly on models. After collecting and storing data, the next step is to understand it. Otherwise it is completely meaningless. Data analysis is done in several different ways, such as using machine learning and similar concepts where complex adaptive algorithms are used to manually analyze data. In a more traditional approach, specially trained data scientists can understand complex information and create reports for management evaluation.

Inbound marketing is a digital marketing method used to attract potential customers to companies' products or services. This type of marketing is combined with content marketing. To attract the attention of customers, tools such as blog posts, infographics, social media, e-mail are used. In the Inbound method, the goal is not direct sales. Potential customers are attracted by interesting and useful content.

Search Engine Marketing is a method that enables a company to rank higher in search results based on keywords on the internet. An organic process like SEO is not required in this method. The advertising fee paid to the search engine moves the web page to the top depending on the keyword, without considering the organic ranking.

Buzz marketing is a viral marketing method that occurs as a result of the spread of a particular product or campaign from person to person. As a result of wider discussions, information about the product is disseminated when consumers meet with each other or when they are on the Internet. In this marketing, the goal is to get consumers to talk about services or products. The fuse of the conversation can also be set on fire by the owners of the company. Or conversations between consumers dec occur spontaneously on the Internet.