Guerrilla marketing is the technique of increasing the sales of brands with advertisements made with various creative techniques. This technique, which is generally used in outdoor advertisements, is an effort to announce the brand to large audiences in a creative way. Guerrilla marketing that stays away from traditional techniques; It aims to achieve maximum efficiency in marketing with a cheap, strategic and innovative approach. The aim of guerrilla marketing is that the consumer consumes the brand quickly and the brand goes viral.

Neuromarketing, in other words neuromarketing, is a marketing technique that develops purchasing strategy by examining various regions of the human brain. This concept, which first emerged in the USA, is used quite frequently in the field of marketing today. This technique, which establishes a relationship between neuroscience and marketing branches, was first discussed in Martin Lindstrom's book "Buyology". This technique, which has increased in popularity over time and has been wondered by wider masses, is widely used by many brands today. Neuro marketing, which includes many techniques and methods, is also seen as a course given in the marketing department today.

Customer relationship management (CRM) is a business strategy on the selection and management of the most valuable customers and customer relationships.