Business Marketing is a concept that is often used as holistic marketing or interbrand marketing. Since interbrand marketing has a dynamic structure, it is included within the scope of B2B, but it also has different points and similar aspects.

Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers and not through a third party such as the mass media. Mail, e-mail, social media and messaging campaigns are among the distribution systems used. It is called direct marketing. This is because it usually eliminates intermediaries such as advertising media.

Changing shopping habits during the pandemic has allowed e-commerce to expand and flourish even further. As a result, the value of many online marketplaces that can be accessed from almost any country is increasing. If you are going to promote your products to foreign markets in order to increase your sales, it will be of great benefit to you to have a good grasp of the concept of global marketing. The definition, strategies and benefits of global marketing appear as helpful opportunities to better understand the concept of global marketing.