Search Engine Marketing is a method that enables a company to rank higher in search results based on keywords on the internet. An organic process like SEO is not required in this method. The advertising fee paid to the search engine moves the web page to the top depending on the keyword, without considering the organic ranking.

Buzz marketing is a viral marketing method that occurs as a result of the spread of a particular product or campaign from person to person. As a result of wider discussions, information about the product is disseminated when consumers meet with each other or when they are on the Internet. In this marketing, the goal is to get consumers to talk about services or products. The fuse of the conversation can also be set on fire by the owners of the company. Or conversations between consumers dec occur spontaneously on the Internet.

Relationship marketing is a method to get repeat customers. Selling the service and product in this marketing is not the first purpose. It is a method developed from the campaigns made to keep the customer by ensuring customer satisfaction. Thus, it is aimed to gain long-term profit by gaining loyal customers.

Brand marketing is the planned actions taken to influence people's perceptions of products and services. In other words, branding is a marketing strategy to get customers to choose products and services over and over again.

Social media marketing is creating special content on all social media platforms on the internet. In other words, this type of marketing means using the most appropriate social media for company policy or target communities.

The B2B marketing strategy is for companies to sell to other companies and not to individual consumers. In this type of marketing, company connections become important.