Business Marketing is a concept that is often used as holistic marketing or interbrand marketing. Since interbrand marketing has a dynamic structure, it is included within the scope of B2B, but it also has different points and similar aspects.

Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers and not through a third party such as the mass media. Mail, e-mail, social media and messaging campaigns are among the distribution systems used. It is called direct marketing. This is because it usually eliminates intermediaries such as advertising media.

Changing shopping habits during the pandemic has allowed e-commerce to expand and flourish even further. As a result, the value of many online marketplaces that can be accessed from almost any country is increasing. If you are going to promote your products to foreign markets in order to increase your sales, it will be of great benefit to you to have a good grasp of the concept of global marketing. The definition, strategies and benefits of global marketing appear as helpful opportunities to better understand the concept of global marketing.

Product managers play an important role in launching new products and experiences for users. They serve at the intersection of UX or user experience teams, engineering teams, and business leaders, providing the glue that holds together the product vision shared among these groups.

Just as miners go underground to search for gold nuggets, data mining is the process of mining large datasets to find relevant information that can be used for specific purposes. Data mining, which is of great interest among the sub-branches of computer science, tends to work mainly on models. After collecting and storing data, the next step is to understand it. Otherwise it is completely meaningless. Data analysis is done in several different ways, such as using machine learning and similar concepts where complex adaptive algorithms are used to manually analyze data. In a more traditional approach, specially trained data scientists can understand complex information and create reports for management evaluation.

Inbound marketing is a digital marketing method used to attract potential customers to companies' products or services. This type of marketing is combined with content marketing. To attract the attention of customers, tools such as blog posts, infographics, social media, e-mail are used. In the Inbound method, the goal is not direct sales. Potential customers are attracted by interesting and useful content.